AMZN 2026-01-28
Financial Report
Earnings Data Summary for AMZN as of 2026-01-28
Most recent EPS (Actual): 1.95
Most recent EPS (Consensus): 1.54
Historical EPS range (last 8 quarters): 0.94 - 1.86
Historical Average EPS (last 8 quarters): 1.34
In the past 8 quarters, the company missed earnings estimates 0 times.
Most recent EPS reported date: 2025-10-30
Most recent EPS fiscal date (quarterly): 2025-09-30
Upcoming earnings date: 2026-02-05
Valuation Data Summary for AMZN as of 2026-01-28
Current P/E for AMZN: 31.38
1 year P/E range: 31.38 - 40.02
2 years P/E range: 31.38 - 52.39
5 years P/E range: 31.38 - 113.66
Management Sentiment Summary for AMZN in 2025Q3 earnings call:
The following is the average sentiment score for each management title:
The lower the score, the more negative the sentiment. The higher the score, the more positive the sentiment. 0.5 is neutral.
| Title | Sentiment Score |
|---|---|
| Vice President of Investor Relations | 0.10 |
| CFO | 0.80 |
| CEO | 0.71 |
Insider transactions for AMZN in the last 90 days:
Total Amount Traded is negative for total net sale of shares. Positive for total net purchase of shares.
| Date | Total Amount Traded | Avg. Traded Price | Transaction Type | Remaining Shares |
|---|---|---|---|---|
| 2025-12-01 | -2.5K | $233.22 | Sell | 505.9K |
| 2025-11-24 | -13.6K | $222.49 | Sell | 41.2K |
| 2025-11-21 | -54.3K | $216.83 | Sell | 13.3M |
| 2025-11-20 | -1.2K | $226.61 | Sell | 26.1K |
| 2025-11-17 | -4.8K | $232.71 | Sell | 2M |
Technical Report
Price Range for AMZN
AMZN current price: $243.01
5-Day Range: $230.90 - $247.77
50-Day Range: $215.18 - $248.94
200-Day Range: $165.29 - $258.60
Price Distribution for AMZN in the past 20 days
25th percentile: 232.93
Lowest price: 224.7
Price with moderate low (closest to -0.5) z-score: 234.57
Price with low (closest to -1.0) z-score: 227.18
Price below mean by one standard deviation: 229.17
Price below mean by two standard deviations: 223.23
Technical Indicators Summary for AMZN as of 2026-01-28
MACD values for AMZN in the past 14 days:
| Date | macd | signal | histogram |
|---|---|---|---|
| 2026-01-27 | 1.91 | 1.91 | 0.00 |
| 2026-01-26 | 1.40 | 1.91 | -0.51 |
| 2026-01-23 | 1.36 | 2.03 | -0.67 |
| 2026-01-22 | 1.22 | 2.20 | -0.98 |
| 2026-01-21 | 1.52 | 2.45 | -0.93 |
| 2026-01-20 | 2.18 | 2.68 | -0.50 |
| 2026-01-16 | 3.02 | 2.80 | 0.22 |
| 2026-01-15 | 3.23 | 2.75 | 0.48 |
| 2026-01-14 | 3.54 | 2.63 | 0.92 |
| 2026-01-13 | 4.05 | 2.40 | 1.65 |
EMA values for AMZN with a window of 50 days:
| Date | Value |
|---|---|
| 2026-01-27 | 233.97 |
| 2026-01-26 | 233.53 |
| 2026-01-23 | 233.33 |
| 2026-01-22 | 233.09 |
| 2026-01-21 | 233.04 |
| 2026-01-20 | 233.11 |
| 2026-01-16 | 233.20 |
| 2026-01-15 | 232.96 |
| 2026-01-14 | 232.74 |
| 2026-01-13 | 232.58 |
EMA values for AMZN with a window of 200 days:
| Date | Value |
|---|---|
| 2026-01-27 | 223.57 |
| 2026-01-26 | 223.36 |
| 2026-01-23 | 223.21 |
| 2026-01-22 | 223.05 |
| 2026-01-21 | 222.93 |
| 2026-01-20 | 222.85 |
| 2026-01-16 | 222.77 |
| 2026-01-15 | 222.60 |
| 2026-01-14 | 222.45 |
| 2026-01-13 | 222.31 |
RSI values for AMZN in the past 14 days:
| Date | Value |
|---|---|
| 2026-01-27 | 60.49 |
| 2026-01-26 | 53.91 |
| 2026-01-23 | 54.91 |
| 2026-01-22 | 49.20 |
| 2026-01-21 | 45.14 |
| 2026-01-20 | 44.72 |
| 2026-01-16 | 54.94 |
| 2026-01-15 | 53.81 |
| 2026-01-14 | 51.98 |
| 2026-01-13 | 60.65 |
Money Flow Index (MFI) for AMZN over the last 10 trading days:
Latest MFI: 55.26
| Date | Typical Price | Money Flow Ratio | MFI |
|---|---|---|---|
| 2026-01-28 | 244.11 | 1.24 | 55.26 |
| 2026-01-27 | 242.55 | 0.82 | 45.12 |
| 2026-01-26 | 238.97 | 0.82 | 44.91 |
| 2026-01-23 | 238.06 | 0.83 | 45.29 |
| 2026-01-22 | 233.65 | 0.86 | 46.21 |
| 2026-01-21 | 230.16 | 0.91 | 47.71 |
| 2026-01-20 | 231.81 | 1.46 | 59.43 |
| 2026-01-16 | 238.37 | 2.38 | 70.44 |
| 2026-01-15 | 238.49 | 2.32 | 69.86 |
| 2026-01-14 | 238.05 | 1.68 | 62.70 |
Bollinger lower and higher band for AMZN, calculated for the past 20 days
Number of Standard Deviations: 2
Latest Close: 243.01
Latest SMA: 238.2
Latest Bollinger Lower Band: 226.15
Latest Bollinger Higher Band: 250.25
ADX for AMZN, calculated for the past 14 days
ADX: 3.96
Volume and volume ratio for AMZN:
Last 30 days average volume: 39M
Today's volume: 40.9M
Volume Ratio (Today / Avg Volume in the past 30 days): 1.05
Average VWAP in the past 30 days: 237.66
Support levels for AMZN (last 200 trading days):
Last Low: 211.03 on 2025-10-17 (UTC)
Last High: 258.6 on 2025-11-03 (UTC)
Fibonacci Levels: 23.6%: 235.66, 38.2%: 221.46, 50.0%: 209.99, 61.8%: 198.52, 78.6%: 182.19
Resonance Supports: 50.0%: 209.99
Short interest data for AMZN in the past 5 months:
| Report Date | Short Interest | Avg Daily Volume | Days to Cover |
|---|---|---|---|
| 2026-01-15 | 78.1M | 42.3M | 1.85 |
| 2025-12-31 | 73.4M | 33.7M | 2.18 |
| 2025-12-15 | 76.1M | 37.1M | 2.05 |
| 2025-11-28 | 73.3M | 49.3M | 1.49 |
| 2025-11-14 | 70.6M | 44.7M | 1.58 |
| 2025-10-31 | 70.1M | 57.6M | 1.22 |
| 2025-10-15 | 74.5M | 45M | 1.65 |
| 2025-09-30 | 77M | 51.4M | 1.50 |
| 2025-09-15 | 69.9M | 39.2M | 1.78 |
| 2025-08-29 | 68.6M | 28.9M | 2.37 |
Option Chain
Monthly put options that expire on 2026-02-27:
| Strike Price | IV | Delta | Gamma | Theta | Vega | Ask Price | Bid Price |
|---|---|---|---|---|---|---|---|
| 235 | 0.39 | -0.37 | 0.01 | -0.16 | 0.26 | 7.70 | 7.20 |
| 230 | 0.40 | -0.31 | 0.01 | -0.15 | 0.24 | 5.90 | 5.55 |
| 225 | 0.41 | -0.24 | 0.01 | -0.14 | 0.22 | 4.50 | 4.15 |
| 220 | 0.42 | -0.19 | 0.01 | -0.13 | 0.19 | 3.35 | 3.20 |
| 215 | 0.42 | -0.15 | 0.01 | -0.11 | 0.16 | 2.44 | 2.17 |
| 210 | 0.44 | -0.11 | 0.01 | -0.09 | 0.13 | 1.80 | 1.74 |
| 205 | 0.44 | -0.08 | 0.01 | -0.08 | 0.11 | 1.34 | 1.08 |
| 200 | 0.46 | -0.07 | 0.00 | -0.07 | 0.09 | 1.01 | 0.96 |
Weekly put options that expire on 2026-02-13:
| Strike Price | IV | Delta | Gamma | Theta | Vega | Ask Price | Bid Price |
|---|---|---|---|---|---|---|---|
| 235 | 0.48 | -0.37 | 0.02 | -0.27 | 0.19 | 6.55 | 6.30 |
| 230 | 0.49 | -0.29 | 0.01 | -0.26 | 0.17 | 4.85 | 4.70 |
| 225 | 0.49 | -0.23 | 0.01 | -0.23 | 0.15 | 3.50 | 3.35 |
| 220 | 0.50 | -0.17 | 0.01 | -0.20 | 0.13 | 2.50 | 2.39 |
| 215 | 0.51 | -0.13 | 0.01 | -0.16 | 0.10 | 1.72 | 1.66 |
| 210 | 0.53 | -0.09 | 0.01 | -0.13 | 0.08 | 1.21 | 1.15 |
| 205 | 0.55 | -0.07 | 0.00 | -0.11 | 0.07 | 0.86 | 0.81 |
| 200 | 0.57 | -0.05 | 0.00 | -0.09 | 0.05 | 0.63 | 0.58 |
Final Report
Recommendation: Buy
Reasoning:
- Financial: AMZN shows robust earnings momentum, with Q3 2025 EPS of $1.95 beating consensus by 27% and no misses in the past eight quarters. The P/E of 31.38 is at the low end of its 1-year range, suggesting relative undervaluation versus recent history. However, consistent insider selling over the last 90 days (net sales of ~$70K+) is a cautionary signal, though not extreme in magnitude. Upcoming earnings on Feb 5 could drive volatility.
- Technical: The stock is in a bullish trend, trading above both the 50-day EMA ($233.97) and 200-day EMA ($223.57). RSI (60.49) is neutral, while MACD histogram has turned positive but is decelerating. Key support lies at the Fibonacci/resonance level of $209.99, with additional support near $220‑225 (aligning with put strikes). Short interest of 78.1 M shares (1.85 days to cover) is moderate and not indicative of heavy bearish positioning.
- News: Sentiment is neutral to positive, with articles highlighting AI initiatives, strategic store closures, and strong AWS backlog. The UPS delivery reduction is framed as a margin decision by UPS rather than a fundamental Amazon weakness. Upcoming earnings (Feb 5) is a near‑term catalyst.
- Option Chain: Put implied volatilities are moderate (39‑57%), suggesting options are not pricing extreme fear. The $220‑225 strike puts show deltas of -0.17 to -0.24, indicating these levels are viewed as plausible near‑term support.
Strategy to Minimize Risk:
- Entry Price: Ideal buy zone: $220‑225 (near Fibonacci/resonance support and put strikes). A break above $248 (recent high) could offer a breakout entry, but waiting for a pullback is preferable for risk‑adjusted entry.
- Profit Targets:
- Short‑term: $258 (6% gain from current price, near prior high)
- Long‑term: $280+ (based on AI/cloud growth re‑rating)
- Stop‑Loss: Exit if price closes below $209 (below key support).
- Time Horizon: 3‑6 months, leveraging post‑earnings clarity and AI narrative.
Final Notes: The insider selling warrants monitoring but is offset by strong fundamentals and technical uptrend. Earnings on Feb 5 could cause short‑term volatility; consider scaling into positions after the event or on dips to support. Risk is moderated by the defined support zone and stop‑loss level.